Ecoify turns your trips, energy use and lifestyle choices into a clear carbon score – and suggests concrete actions like planting trees or recycling to offset it.
Why Ecoify
Most people and organizations know they “should be greener” but lack concrete numbers and recommended next steps. Ecoify closes that loop.
See the carbon impact of each trip as soon as you arrive. Compare car, bus, bike and walking to build better habits.
Example: a 6 km car ride may add 5.7 Kg CO₂; switching to public transport can cut that by more than half.
With user consent, Ecoify aggregates and anonymizes data and sells insights to data-hungry companies, utilities and mobility players – funding tree planting and other offsets.
Primary revenue stream: anonymized behavioral data sold to partners (e.g., ride-sharing, bus networks, utilities).
Revenue from data partnerships funds tree-planting and verified offset programs, so growth on the platform compounds impact instead of trading against it.
Example: sponsored challenges convert directly into tree-planting drives with measurable CO₂ removed.
Differentiation
Many apps stop at a carbon number. Ecoify goes further by translating emissions into relatable equivalents and concrete offset options.
Based on your total CO₂ from commutes and energy usage. You can split your offsets between trees, recycling pledges and direct donations.
By the numbers
The findings that shaped Ecoify's product and business model bets.
An average U.S. household emits roughly 7.5 tons of CO₂ per year — most of it invisible until someone measures it.Problem discovery research
Carbon and mobility data represents a $200B+ addressable market across ride-sharing, utilities and employer programs.Market sizing research
A 6 km car ride can add 5.7 Kg of CO₂ — switching to public transport can cut that by more than half.Emissions modeling